Title: ASMSU
Assistant Director of Marketing
Compensation: $1,440
for the spring semester
Term of Office:
One semester beginning the first day of summer semester and ending the last day
of spring semester
Office Hours:
12 per week during the spring semester. In the Student Services Building or in
another location necessary to carry out the goals and objectives of ASMSU as
deemed appropriate by the supervisors.
Supervised by:
Director of Event Planning and Communications
Responsibilities:
Assists in maintaining
relationships with businesses and organizations in the greater East Lansing
community in order to facilitate information exchange
Develops a marketing policy
and suggests strategies for promotion and outreach of client businesses and
organizations
Assists in the creation of an
over-arching strategic marketing plan
Developing new advertising
strategies and opportunities
Initiates sales process of
prospecting, scheduling appointments, making initial presentation, understanding
business needs, developing proposals and closing sales
Expands sales in existing
accounts by introducing additional solutions
Prospecting and developing
new client relationships within the greater East Lansing community
Provides regular two-way communication
between the client and ASMSU, to provide strong team representation and set
proper client expectations
Understanding ASMSU’s
capabilities and services and effectively communicating all offerings to
clients
All other matters delegated
by the Director of Communications and the ASMSU Chief of Staff
Assists Director of
Communication in administrative tasks as necessary
Requirements:
Excellent Presentation skills
Excellent oral and written
communication skills
Ability to comprehend and
understand the structure and function of ASMSU
Ability to exhibit behavior
and conduct reflecting the mission of ASMSU
Knowledge and understanding
of marketing techniques and grass-roots organizing skills
Evaluation and analytical
skills to interpret qualitative and quantitative data
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