Here are some tips:
Be prepared.
Read up on the company before you get there. Know something about the advertiser's products and markets or the agency's clients and whatever else is critical to your employer's growth and profitability. Talk to anyone who has done an internship at the company before. One clever idea is to write your "What I learned this summer" report before you start the job, and make sure you do learn all that you hope to learn.
Don't wait for work to be assigned.
When you arrive on the job, find out what needs to be done and volunteer to do it. Don't be a nuisance. But don't be a wallflower, either. Ask questions. Ask to be included in meetings. (If you are invited to attend meetings be sure to ask what attire is appropriate, in advance.) Get to know the professionals around you. Learn what they do. Help all you can.
Don't get discouraged.
If there's dumb work to be done, do it with a smile, quickly and well. Be interested in everyone. Even in the worst situation, there's a lesson: "How to do things better someday when it's your turn."
Write objectives.
What do you want to accomplish? What do you want to learn? Write out your objectives. Share them with the employer’s internship site coordinators when you interview. It is best to get your aspirations up front. Your site coordinator will respect that forthrightness.
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If you are having difficulties, contact me at bukovac@msu.edu
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