Like talking to people? Help discover the image of Peoples Church

PURPOSE
To work with a student intern from the Department of Advertising, Public Relations and Retailing at MSU to develop a written marketing plan and process for The Peoples Church in East Lansing. We need someone who can articulate the look, feel, and programs of Peoples Church for the express purpose of helping us get the “whole picture” of who we are (Goal #1) and how we can best “brand” ourselves in a highly competitive church market (Goal #2).

STRUCTURE
This intern will work with a 3-4 person ad hoc committee of the Peoples Church Information Services Ministry, under the auspices of the Campus Ministry program. Rev. Dr. Gary Autry, Peoples Church Campus Ministry will be the supervisor for this intern. The intern will have office space at the church, with access to computer, phone, and copy machine.

Goal #1 (Fall Semester 2009) – OUR IMAGE
• What is our image as a church in the community from a church member’s perspective?
• What is our image from a non-church member perspective AND what might entice them to look at our church?

Tasks
• Create a mechanism or mechanisms (one-on-one interview, questionnaire, etc.) to gather these stories.
• Select target groups
• Collect stories

Contact: Lori Koons:
lori.koons2562@sbcglobal.net