Public Relations and Marketing Internship

Michigan College Access Network is currently accepting applications for a Summer 2012 Public Relations and Marketing internship opportunity in its Lansing office.  This internship is unpaid, but can be used for college credits per requirements of the applicant’s institution.

Essential Duties and Responsibilities: 

• Assist in developing written materials, website postings and articles, e-newsletter, and other documents;
• Research, create and write press releases, media packets and media pitches for MCAN and Local College Access Networks;
• Research trends and best practices in digital and web-based public relations
• Manage web content for MCAN and statewide initiatives including KnowHow2GoMichigan and ItsMILife;
• Manage media list, monitor coverage and archive clips;
• Assist with monitoring social media channels;
• Assisting with event planning including designing, ordering and organizing event materials;
• Answering inquiries from event attendees;
• Managing information through MCAN’s database including current Local College Access Networks and prospect lists; and
• Other duties as assigned.

Work Schedule:

• 15-20 hours a week (Flexible pending candidates qualifications and interests)

• Available to work June – August 2012

• Willing to work out of Lansing, MI office

Qualifications and Experience:
At least two years of postsecondary education.  Successful candidates will have a background in public relations, marketing, and event planning, as well as excellent written and oral communication skills, interpersonal skills, and organizational skills. Graphic design/layout skills are desirable, but not mandatory. Candidates must be proficient in the Microsoft Office Suite. Top candidates will have an interest in education, nonprofit organizations, and/or social equity. Through this position, the intern will gain an in-depth understanding of college access efforts and gain practical experience working in a nonprofit environment.
Supervision:
The Assistant Director will provide oversight and resources to the Public Relations and Marketing Intern.
Apply:
To apply, please a send cover letter, resume and two writing samples electronically to Lisa King, Assistant Director,
at lisa@micollegeaccess.org.  You may link to an online portfolio rather than including your writing samples as attachments. No phone calls please.
About MCAN:
Michigan College Access Network’s mission is to dramatically increase Michigan’s college participation and completion rates, particularly among low-income students, first-generation college students, and students of color. We believe that in order to build and sustain a vibrant economy and strong communities, it must be based on a highly educated population and that everyone in Michigan should have the opportunity to access and succeed in postsecondary education.  MCAN also supports statewide college access initiatives including the Michigan College Access Portal (www.michigancap.org), College Application Week (www.micollegeaccess.org/events/college-application-week), and KnowHow2GOMichigan (www.knowhow2gomichigan.org). For more information, visit www.micollegeaccess.org.
The Michigan College Access Network does not discriminate against any applicant because of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, political affiliation, gender, age, or sexual orientation.