General Motors Communications Internship Program (Summer 2011)

1. General Motors Communications Internship Program (Summer 2011)

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For more than two decades, General Motors has hired bright student communications leaders for its rigorous internship program. Many of these former interns are now members of the GM team, including several of our senior communications leaders.

Each summer we provide our interns incredibly meaty assignments that include accountability, an opportunity to learn and contribute at a global company, and travel. In addition to an outstanding salary, we cover your housing expenses. It’s not just an internship . . . it’s a way to launch your career!

We have three internship opportunities for summer 2011, all based in Detroit. Applicants should have completed their sophomore year, held at least one internship, and have a minimum overall GPA of 3.0 on a 4.0 scale – no exceptions. Undergraduate and graduate students are welcome. Candidates should still be classified as active students during the internship and should have the right to work in the U.S
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Cover letter and resumes may be sent to Adam Denison at adam.denison@gm.com(2007 intern). Please include your GPA and anticipated graduation date. Descriptions for the 2010 internships follow. Actual internship positions for next summer may vary based on the needs of the GM Communications team.

To learn more, read “Cruzin’ with Ann,” a six-part blog series, from this year’s Chevrolet intern http://bit.ly/8ZubkJ, and view “Patrick Hernandez: Learning in the Fast Lane” http://bit.ly/bYVL5i, for his perspective about his fast-paced social media internship.
Specific skills preferred

o Exceptional writing ability and attention to detail
o Strong team player
o Energetic and self directed
o Highly organized and ability to multi-task
o Creativity – willingness to bring new ideas to your assignment
o Can quickly adapt to changes
o Works well under deadline pressure
o Social web experience and understanding
o Language skills are a plus

Chevrolet Communications

Assist the divisional communications team with various activities that promote key vehicles and support launch events (Cruze in ’10). Duties include writing news releases; assisting with the 2011 communications strategy for brands; building awareness and consideration with key audiences, including the youth market (18-25); and participating in brainstorming and execution.

o Support vehicle launch planning and related media activities
o Media outreach to support brand activities
o Assist with various conference sponsorship activities
o Media materials development
o Social web engagement activities including the @Chevrolet related Twitter accounts and Facebook pages http://www.facebook.com/chevrolet
o Write posts for various Chevrolet and GM blogs


Social Media Communications

Assist corporate social media team with consumer and influencer outreach through GM’s social web channels. Play key role as member of social media team, especially as it relates to college students. Provide assistance to GM News Operations with various news announcements and events.

o Creatively tell GM’s “stories” through its social web channels
o Engage with consumers via social media especially through the @gmblogs Twitter and General Motors Facebook http://www.facebook.com/generalmotorsaccounts
o Help facilitate GM or divisional brand (Chevrolet, Buick, GMC and Cadillac) Tweet-Ups
o Write FastLane blog posts http://fastlane.gmblogs.com/
o Participate in social media conference sponsorship activities
o Write and coordinate “Faces of GM” http://www.facesofgm.com/blog posts
o Write releases or other content for media site http://media.gm.com/media/us/en/news.html
o Assist with key vehicle launch and grassroots activities
o Counsel GM’s HR recruiting leaders regarding social engagement


Grassroots Communications

Help plan local grassroots events with our regional communications teams. Assist with speaking opportunities, Plant City Tours, VIP Influencer Tours, and traditional and social media outreach.

o Participate in event planning from concept to execution
o Develop appropriate media lists and pitch
o Write executive remarks, introductions and other documents as needed for events
o Ensure each event meets measurement criteria
o Site visits and preparation for event support
o Work with regional communications teams
o Write posts for various GM and divisional blogs
o Use GM and divisional social media channels to promote local/regional activities