Tuesday, January 10, 2012

REDHEAD

Redhead is launching a new venture—today! It's Ginger, an online store selling stuff we design that doesn't fall under the umbrella of strategic client solutions. cleverginger.com

I would love to get ahold of a great intern for next semester to help us promote Ginger locally, regionally, and nationally. A good friend of mine, Tali Hylen, is co-owner of Ripple Public Relations. She has put together a plan for us, and will be meeting with us monthly to help us (and our intern) keep on track and moving forward. And surely, there will be Redhead PR upkeep that will be tied to this internship as well.

So, I'm looking for a stellar intern that would be a good fit for our growing shop. Overall, I would say we're looking for someone who wants to focus first on PR, and second on retailing. Advertising interest would be fine too, but I don't see there being much space for it in this particular instance.

Duties will include:
- Keeping up with social media posts.
- Drafting press releases.
- Disseminating press releases locally, regionally and beyond. (Your students have access to media databases, right?)
- Developing relationships with media contacts that will be good long-term fits for us.
- Helping to build and clean up our mailing and contact lists.
- Scouring the internet for publicity opportunities that are a good fit for us.
- Helping us refine and research our retail offerings. Specifically there, it would be great to have someone that is interested in retailing and helping us figure out what products we should be carrying more of, how customers are responding to the structure of the site, etc.

Please let me know if you have any students in mind, or if there's someone else I should contact to find a good fit for this opportunity.

Regards,
Amy


.......................................................................
Amy Moore
Owner | Creative Director

Redhead Design Studio
www.virtualredhead.com
408 East Grand River
Lansing, MI 48906

(P) 517.853.3681
(F) 517.853.3684
(C) 517.281.5080
amy@virtualredhead.com

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